About

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Abby Gerstner was determined to bring the style of the coasts to the Midwest.

Plainscoast made that possible.


Abby Gerstner began her career in Los Angeles in-house with a jewelry designer and later on the agency side working with celebrities, lifestyle and fitness clients throughout North America.

Seeing how securing a client on shows like Good Morning America or booking a cover story with Good Housekeeping and fashion spreads with Harper’s Bazaar and O, The Oprah Magazine could change the trajectory of her clients’ business, she quickly understood the power of PR and was hooked.

A boutique communications firm specializing in editorial, influencer and event driven press in the lifestyle, fashion and fitness industries. We work with brands across five verticals: media relations, social media, collaborations, influencer partnerships and experience marketing.

Specializing in brand building and communications, we have a proven track record of combining editorial press, influencer dressing, promotions and events to assist in developing successful coverage. The team collaborates with each client to pitch concepts and materials to maximize on potential brand awareness and excitement. 

Located in Kansas City, we have bi-coastal experience and connections.